According to the American Association of Advertising Agencies, the average cost to produce a national commercial is over $360,000. And that's up 8% over the previous year. That budget level doesn't make sense for all but the largest of companies. Yet even on a local level, professionally-produced live-action TV commercials average around $25,000. Of course, we've all seen our share of cheesy TV commercials -- which look like someone just grabbed an old VHS camcorder and started shooting in the store. While it's true that you can make a commercial for a couple of hundred bucks (or even for free), odds are that an "el-cheapo" commercial will have the effect of making people think that your business is low-quality... just like your commercial. And no business owner wants that.
As recently as a few years ago, animated TV commercials actually cost more to produce than live-action commercials. This is because they required either expensive, high-end computers or months of work to create hand-drawn animation cells. Now powerful new desktop technology allows skilled graphic artists to create high-quality animation at a greatly reduced cost. Which mean affordable, professionally-produced animated TV commercials can be made for $5,000 or less.
Ad agencies produce the best TV commercials because they are trained experts in advertising. But that expertise comes at a high cost -- which most agencies need to charge in order to cover their large staff and overhead costs. Some agencies also charge monthly retainers -- or won't work with clients whose budgets are too small.
At Bogwood, we use an efficient production process to deliver a professional, high-quality commercial that will represent your business and brand in a credible, positive way. Plus, because of our ad agency experience, we're able to create innovative, high-impact commercials that can help you meet your marketing objectives.
Because Animercials are made with artwork you are already using in print ads, brochures, direct mail pieces, etc., costs can vary a bit -- depending on how much existing material you can provide for us to work with. Contact us today for your free estimate or to get started.
P.S. Need a live-action commercial? We can do that too. Click here for samples.
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