Even in the Internet age, television is still the dominant media. Your customers spend more time in front of the TV than they do surfing the Internet, listening to the radio, or reading a newspaper or magazine -- combined. In fact, according to Nielsen Media Research, the average American watches more than 4.5 hours of TV per day. Being on TV helps your business establish credibility -- and the combination of motion and sound delivers a message in a way that is more powerful than in any other media.
The rise in cable TV has made TV advertising a much more viable option for small businesses because of three important factors: 1) More people are watching cable; cable TV now accounts for over 60% of all TV viewing. 2) The cost to advertise on cable has dropped to the point where it's comparable to radio. In some markets you can get primetime airtime for as low as five dollars. 3) With advances in cable technology and programming, you can pinpoint your ad only to run in certain neighborhoods and on certain programs. This means you are better able to target the people most likely to become your customer -- based on lifestyle and geography.
Animercials cost much less than live-action TV commercials, yet still present a high-end, professional image to prospects and customers. Animercials use elements from your other marketing efforts, so they reinforce the other marketing communications you are already investing in.
Most Animercials cost under $5,000. Pricing depends on the complexity of the Animercial and how much existing material (photos, etc.) you provide us. Contact us for a free quote -- no obligation.
Standard turnaround time is three weeks, although expedited service is available if you have a deadline.
Most businesses take advantage of affordable airtime from cable providers like Comcast Spotlight and run their Animercials on local cable TV. Every Animercial comes with a free online version that you can post on your website or upload to YouTube. Optionally, we can create DVDs of your Animercial that you can use at tradeshows or distribute to prospects.
Contact us for a free, no obligation quote. Upon approval of the quote and payment of a deposit, we'll schedule a phone call to learn more about your business, what your Animercial needs to communicate, your preferences about announcer and music, and the images and other materials you want to incorporate into your Animercial. Then we create a script for your approval. Once the script is approved, we begin the animation process and provide you with a "rough cut" to evaluate and approve. Next, we incorporate any changes (if necessary) and deliver the final version to you in both broadcast-ready and online versions.
One round of changes are included at the "rough cut" stage. Substantial discounts are available for us to change an existing Animercial (for example, an Animercial that promotes your annual sale from year to year).
We can do that too, although the production cost for live action commercials are a bit higher. Click here for some samples of our live-action commercials.
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